FOOOO孚乐里-餐饮品牌设计

FOOOO is a new dining brand that bring a simple concept of pure European-styled light meals to Chengdu, which is a capable city where people linger long after they arrive. To establish its branding strategy, we decided on " Food brings us together " as the core element to create a platform where people can have delightful communication over food . We propose " Food is the best communication language". Therefore, FOOOO, based on food concept, was developed with four traits which are food, communication, professional, and platform as the foundation. To illustrate a fresh, healthy and joyful impression together with the idea of light meal, we use mainly the color of coffee with subsidiary mustard. | FOOOO 孚乐里 | 是一个将最纯正的欧式简餐带进成都的全新餐饮品牌。成都的包容性非常强，是一座让人来了就不想走的城市——我们从最初的品牌构建、视觉形象再到空间设计，始终秉持“Food can bring us together”这一核心理念，旨在创造一个通过食物的语言，愉悦沟通的平台。 我们坚持“食物是最好的沟通语言”：“ FOOOO ”代表以食物“ FOOD ”为基础，分别提炼出“ O - 食物 ”、“ O - 沟通 ”、“ O - 专业 ”、“ O - 平台 ”四个基本元素。FOOOO倡导的轻食主意，以诱人的咖啡色为主，芥末绿为辅，渲染出新鲜、愉悦、健康的感觉。